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The GoFundMe campaign raised $30,000 in two hours.
After hearing news of the slain CD salesman and seeing his 15-year-old son Cameron break down during Wednesday’s press conference, Rae was in a similar boat. She tweeted her frustration Wednesday afternoon, wishing there was something she could do for Sterling’s five children.
Then, she sprang into action and started a GoFundMe for the family.
In the fund’s description, Rae wrote: “If you feel helpless, but want to play a small part in easing the burden of #AltonSterling’s family, consider donating to this scholarship fund for his 15-year-old son (and his other kids).”
The idea has resonated with people. In only two hours, the fund has reached $30,000 of its $40,000 goal, and it shows no signs of slowing down.
The comedy community has gotten wind of the fund, too, and standups have started sharing the link to the GoFundMe page.
Rae says 100 percent of the proceeds will go to Sterling’s family.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.