Morgan/Flickr (CC BY 2.0) | Remix by Jason Reed

Instagram launches @music to spotlight up-and-coming performers

Instagram's first vertical will promote established and emerging global artists.


Rae Votta


Posted on Apr 29, 2015   Updated on May 28, 2021, 11:08 pm CDT

Instagram might be best known for its photos and videos, but with a new initiative announced on Wednesday, the media-sharing service is hoping to shed light on the musical side of its app.

Instagram CEO and founder Kevin Systrom announced the platform’s increased focus on the music community using the newly minted @music account, which already boasts over 19,000 followers.

Photo via Morgan/Flickr (CC BY 2.0) | Remix by Jason Reed

Share this article
*First Published: Apr 29, 2015, 4:21 pm CDT