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We went to Hulu’s ‘Seinfeld’ exhibit to get a selfie with the Soup Nazi

It's worth the trip.


Nayomi Reghay


Posted on Jun 24, 2015   Updated on May 28, 2021, 12:06 pm CDT

Fans of the iconic show about nothing, get ready to treat yourself to a whole lot of everything. Not only is every episode of Seinfeld available for streaming on Hulu starting today, but Hulu is also pulling out all the stops to celebrate the launch with a pop-up installation in New York City.

The Daily Dot visited the exhibit on Wednesday, and dozens of fans were already lined up around the block, eager to be transported to the world of the beloved sitcom.

Housed in an over 3,500 square foot space below the Highline, the exhibit features a real-world recreation of Jerry Seinfeld’s fictional Upper West Side apartment, a memorabilia gallery, and interactive elements that will put a smile on any Seinfeld-lover’s face.

Visitors can snap a candid with the Soup Nazi himself.

Nayomi Reghay

Or strip down to their skivvies and strike a seductive pose à la George Costanza. Although of course, removal of clothing is entirely optional when staging your very own boudoir portrait.

Nayomi Reghay

The exhibit also contains carefully chosen memorabilia from the series’ best-loved episodes. Several are paired with hilarious clips that highlight the selected artifacts.

Nayomi Reghay

Nayomi Reghay

Once fans have enjoyed the memorabilia, they can move on to the apartment itself, which only allows a select number of visitors at a time. At the entrance to the apartment, fans can peer in Kramer’s peephole and view clips of Kramer’s neighborly (and not-so-neighborly) antics.

The apartment is a pitch-perfect mockup of Jerry’s familiar living room and kitchen. The kitchen is stocked with Jerry’s favorite cereals, while authentic ’90s reading materials, and sports car artwork lining the walls bring the living room and its signature blue sofa to life.

After touring the apartment, fans can marvel at the signed wall from Seinfeld’s final wrap party. 

Nayomi Reghay

Look carefully and you’ll spot signatures from famed guest stars like Bryan Cranston, Kathy Griffin, and the Soup Nazi. 

Nayomi Reghay

The exhibit ends with a sweet treat: Jerry’s favorite Junior Mints are complimentary on your way out.

Nayomi Reghay

It’s near impossible to leave without feeling a rosy nostalgic glow for all things Seinfeld. As we left we overheard one woman say, “That’s the best thing I’ve ever done.” If Hulu was hoping to get us hooked on the old favorite again, mission accomplished.

Seinfeld: The Apartment is located at Milk Studios, 451 W. 14th Street, New York, New York. The exhibit is free and open to the public Wednesday, June 24 through Sunday, June 28 from 10am to 7pm.

Photos by Nayomi Reghay

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*First Published: Jun 24, 2015, 6:47 pm CDT