- Guy who runs Trump Organization Twitter account caught hyping up own tweet 7 Years Ago
- People found out how tall Olaf is–and now ‘Frozen’ is terrifying Today 3:41 PM
- Rapper Juice WRLD dead at 21 Today 3:02 PM
- Embody Andrew Yang, fight other presidential candidates in video game Today 2:33 PM
- Ariana Grande spoke with TikTok teen who looks exactly like her Today 1:00 PM
- Beyoncé accused of paying dancers ‘low rates’ Today 11:58 AM
- Timmy Thick blasted for saying the N-word in comeback video Today 9:11 AM
- Netflix’s ‘The Confession Killer’ is a devastating and well-built portrait of a con artist Today 8:00 AM
- Swipe This! I’m ashamed to tell anyone about my online shopping habit Today 6:00 AM
- UPS facing backlash for thanking police after employee killed in shootout Saturday 5:02 PM
- Sanders campaign fires staffer after anti-Semitic, homophobic tweets surface Saturday 3:13 PM
- Brother Nature was attacked, says everyone just watched with phones out Saturday 2:45 PM
- Ryan Reynolds’ gin company hires Peloton wife for ad Saturday 1:24 PM
- Ex-vegan YouTuber accused of fraud after following meat-only diet Saturday 1:11 PM
- The 15 best Disney+ hidden gems and deep cuts Saturday 12:23 PM
Fashion GIFs hit “Vogue”
Greta Larkins, who runs the Tumblr FashGIF, created amazing custom GIFs for Vogue, and thinks the art form has a lot to add to the fashion industry.
From placing Lady Gaga on its cover wearing a meat suit to turning photos of beefy models into animated GIFs, Vogue Hommes Japan pushed the fashion limits.
The publication headed by fashion director Nicola Formichetti ceased publication in November after four years. Its GIFs, on the other hand, will live on.
The animations were created by fashion GIF expert Greta Larkins after Formichetti discovered her popular Tumblr FashGIF, a place where she turns the beautiful people and clothing into the strangest GIFs around.
“I was very surprised! And then anxious to produce GIFs to their taste and quality,” Greta told the Daily Dot in an email from Australia, where she works in fashion and product development.
“They provided all the finished images and I worked on the GIFs from there. Some of the ideas definitely came quicker than others as sometimes a GIF just jumps out at you but at other times a bit of patience and brainstorming is involved.”
True to FashGIF form, the animations for Vogue Hommes Japan feature surreal elements like a coat sleeve being pulled up to reveal a robot arm, a jean jacket collar flapping, and a bare-chested model with pulsating abs. One of the most memorable, and time consuming GIFs of the set was for the cover of the 2013 Spring preview. It features a tattooed male model smiling. Then, after a second or so, a tattoo of a fish on his lower left arm comes to life, swimming up toward his neck, across his collarbone, and eventually into Vogue’s iconic masthead.
“I recognised the top instantly as a Mugler piece and I also knew that collection was about the ocean and exploring under the sea. Then I decided I wanted to play with the model’s tattoos and suddenly the idea of adding and animating a fish tattoo popped into my head,” Larkins said. “Originally the fish just swam around his torso but they suggested that it interact with the word ‘Vogue’ thus why it leaps from his body and into the ‘o!’ That GIF took about an hour to produce, once I worked out the concept and logistics.”
Despite the shuttering of Vogue Hommes Japan, Larkins hopes more magazines begin to use GIFs more often. It helps combine a physical product with the digital and “encourages the audience to revisit a piece of editorial that they’ve already viewed but in a new light.”
“I really think the viewer enjoys the charm of animated GIFS so I like to think we’ll see them used more and more online,” Larkins added. “Plus from a simple statistical point of view, they increase dwell time on a site and are less hassle than a video or a Flash page that takes ages to load.”
All GIFs by Greta Larkins
Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.