Launch date set for Fullscreen SVOD service

BY TODD LONGWELL

Fullscreen‘s long-anticipated streaming video on demand (SVOD) service finally has a premiere date. The multi-platform media company announced today that it will debut on April 26.

Targeting Fullscreen’s millennial audience, the subscription service will feature more than 800 hours of content. It will be available at Fullscreen‘s website and via iPhone, iPad, select Android phones, and Chromecast for $4.99 per month, with an initial 30-day free trial. Support for other Internet-enabled devices will roll out later this year.

It will be available outside the U.S. at the same $4.99 price point, with over 90 percent of the original content and a large selection from the content library.

AT&T (which co-owns Fullscreen’s parent company, Otter Media, with the Chernin Group) will be the service’s launch sponsor, collaborating with Fullscreen to market and promote it with special offers for AT&T’s more than 100 million video, mobile, and broadband customers.

Fullscreen and AT&T will also co-produce premium content that will air both on the Fullscreen SVOD service and on a Fullscreen programming block on AT&T’s Audience Network, available to DirecTV and U-verse TV subscribers.

“This is for an audience that we know and love—a generation of young people that grew up with online video and social media,” said George Strompolos, Fullscreen founder and CEO, in a statement. “The phone is their primary screen and they look up to an entirely new breed of creators and stars. We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”

Illustration by Max Fleishman