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Hip-hop jam ‘Dessert’ gets the DanceOn treatment—and it could be the next ‘Nae Nae’
YouTube dance network gets sweet in support for new Dawin and Silento single.
Can dance track “Dessert” become the next “Nae Nae?” It’s certainly on the path toward breakout success.
To wit: Here’s Chachi Gonzales dancing over “Dessert” with an intense, choreographed teacher fantasy dubbed “Donut High.”
For the uninitiated, DanceOn carves a niche by choreographing elaborate dance routines to trending pop hits. They can elaborate:
“Dance videos are powerful music videos driving more fans to discover new songs in an authentic way,” said DanceOn CEO Amanda Taylor. “DanceOn’s partnerships with such artists as Silento, ilovememphis, James Bay—and now Dawin—showcase our ability to not only make new songs go viral but also impact chart rankings long term.”
Sweet obsessions aside, the women in these videos have hard-hitting moves, and “Dessert” is performing strongly, peaking at No. 1 on Billboard’s Twitter Emerging Artists chart in mid-October. Last time DanceOn took on a Silento project track sales tripled, according to Billboard.
Screengrab via DanceOn/YouTube
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.