‘Atlanta’ addresses police brutality with fake cereal commercial


Since debuting last month, FX’s Atlanta has made incarceration and the police a running thread, after Earn (Donald Glover) spends a night in a holding cell. On Tuesday night’s episode, a fake cereal commercial went even further. 

The commercial comes during a break on a PBS-style panel show called Montague, on which Earn’s cousin Paper Boi is a guest to speak about transphobia and homophobia. Then comes a commercial for Coconut Crunchos. 

In the clip, three kids and a police officer investigate a Coconut Crunchos thief—a wolf dressed like a mummy—in the style of a typical ’80s gimme-that-cereal bit. But then the officer pounces on the wolf, and the kids start filming. 

And Twitter was like: 

Audra Schroeder

Audra Schroeder

Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.