Since debuting last month, FX’s Atlanta has made incarceration and the police a running thread, after Earn (Donald Glover) spends a night in a holding cell. On Tuesday night’s episode, a fake cereal commercial went even further.
The commercial comes during a break on a PBS-style panel show called Montague, on which Earn’s cousin Paper Boi is a guest to speak about transphobia and homophobia. Then comes a commercial for Coconut Crunchos.
In the clip, three kids and a police officer investigate a Coconut Crunchos thief—a wolf dressed like a mummy—in the style of a typical ’80s gimme-that-cereal bit. But then the officer pounces on the wolf, and the kids start filming.
And Twitter was like:
That Coconut Crunchos cereal ad got way too real #AtlantaFX pic.twitter.com/ItAxFzQTth— rosechocglam (@rosechocglam) October 12, 2016
Yooooo this Coconut Crunchos commericals…….. WOW #AtlantaFX Donald Glover is a genius pic.twitter.com/6ZZ1n5VJ22— God-is Rivera (@GodisRivera) October 12, 2016