- Kid meets Slipknot after drumming video goes viral Today 2:30 PM
- Channing Tatum responds to troll who tried to compare Jenna Dewan and Jessie J’s looks Today 1:46 PM
- Grindr pulls an ‘I don’t know her’ after Eminem suggests he uses the app Today 12:48 PM
- Here are the top 10 most popular Instagram models in 2020 Today 12:21 PM
- ‘The Chilling Adventures of Sabrina’ takes its characters on a fantasy adventure to Hell in season 3 Today 11:37 AM
- Woman no longer in sorority, school after racist MLK post Today 10:45 AM
- Netflix’s ‘Miss Americana’ starts to deconstruct the myth of Taylor Swift Today 10:32 AM
- Teens charged with attempted arson after participating in TikTok ‘outlet challenge’ Today 8:56 AM
- ‘American Dirt’ is a metaphor for a white country built on the back of immigrants Today 6:00 AM
- This woman told two students to ‘speak English’ and people are not having it Friday 9:53 PM
- Iconic 1968 drag documentary ‘The Queen’ finally released on Netflix Friday 9:29 PM
- This TikTok account for Chancellor Palpatine is hilarious Friday 8:43 PM
- Did the Space Force logo rip off Star Trek? Friday 6:24 PM
- Disabled people with service dogs say Uber, Lyft drivers are denying them rides Friday 3:25 PM
- TikTok teen famous for greasy hair ends her 8-year reign Friday 2:48 PM
Anchor, a free podcast creation app, on Thursday launched Sponsorships. The company says it’s the first ad platform that’s open to anyone—even your friend with that niche podcast about Mad Men season 3.
Reviews for Anchor have been flooding in since the app launched in 2016. An updated version—Anchor 3.0—shifted the aim of the app from a space for simple, short-form audio to an all-encompassing podcast shop that even lets you follow the success of your podcast after publishing.
How Sponsorships works
Sponsorships is Anchor’s next step. It allows those podcasters who are just starting out to generate ad revenue by pairing them with brands, allowing them to record a customized ad and add it to their podcast to get paid. The amount they earn will, of course, depend on the number of listeners, but Anchor’s new platform will allow even small-time podcasters to see some kind of return for their content.
Sponsorships doesn’t discriminate either. Anyone can sign up for the free platform, which aims to “democratize audio,” according to a press release. The platform provides the option for any U.S.-based podcaster to connect with a sponsor. They will be paired based on factors including “subject matter, audience size, location and more.”
Podcasters are not forced to select sponsors that they match with if they don’t think the shoe fits. Creating custom ads can be done through Anchor as well. Whether podcasters choose to use Anchor’s audio tools or to upload a pre-recorded ad, Sponsorships will run it. Podcasters can choose when and where the ad appears in their episodes, even those previously aired.
Once these ads are aired in a tone that fits a podcaster’s voice, the meter is running. Sponsors submit script guidelines so podcasters know what points to hit, but creators have artistic freedom in how the message will be delivered.
“Payments are made for any and all plays, whether people are listening on Apple Podcasts, Spotify, Anchor, or anywhere else,” the press release says. The platform takes a small portion of any payment made, of course, as does Swipe, its chosen payment partner. It’s a platform in a space where there isn’t much in terms of automated revenues, and could be a game-changer for the DIY circuit.
Nahila Bonfiglio reports on geek culture and gaming. Her work has also appeared on KUT's Texas Standard (Austin), KPAC-FM (San Antonio), and the Daily Texan.