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The series, which debuted March 31, was the most tweeted-about show in its first week of airing, according to social media analysis firm Fizziology. There were more than 3.5 million tweets about the series, which focuses on the death of high schooler Hannah Baker (Katherine Langford) and the tapes she left behind. The series also explores mental health, bullying, consent, sexuality, grief, and suicide.
According to the research, Netflix‘s Chasing Cameron was the second-most tweeted series, followed by Fuller House. Both had a little over 1 million tweets.
Based on the volume of tweets, it appears the show is reaching a younger audience. Netflix has been going all in on YA adult content like The OA, which also made Fizziology’s first-week tweets list.
H/T Elite Daily
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.