- Camila María Concepcíon, trans activist and Netflix writer, dies at 28 Thursday 5:46 PM
- Chrissy Teigen calls out fan who made weird comment about her daughter’s feet Thursday 4:57 PM
- TikTok’s ‘clean queen’ says videos are helping her figure out ‘adulting’ Thursday 4:12 PM
- Clearview clients include ICE, Macy’s, Best Buy, leaked data reveals Thursday 4:08 PM
- Women are clamoring to get their photos on a Twitter feed of ‘hot mugshots’ Thursday 4:06 PM
- ‘Love Is Blind’ finale: Somehow, real love emerged from this dystopian setting Thursday 3:57 PM
- Creator of ‘Say So’ TikTok dance appears in Doja Cat music video Thursday 3:51 PM
- Is TikTok’s algorithm actually pretty racist? Thursday 3:45 PM
- Fans freaking out over ‘Say My Name’ horror remix featured in Jordan Peele’s ‘Candyman’ Thursday 3:33 PM
- CDC graphic warns most facial hair isn’t compatible with coronavirus protection measures Thursday 1:31 PM
- Tutoring website refuses to take down ad sexualizing Asian women Thursday 1:24 PM
- MSNBC pundit loses air time after saying Sanders staffers are ‘island of misfit Black girls’ Thursday 12:36 PM
- Court says YouTube isn’t subject to First Amendment scrutiny Thursday 11:06 AM
- Russian models are Instagramming life in Wuhan Thursday 11:00 AM
- Hilary Duff suggests ‘Lizzie McGuire’ revival was halted over adult storylines Thursday 10:37 AM
Facebook cracks down on fake “Likes”
Facebook is launching an automated system to erase “Likes” “gained by malware, compromised accounts, deceived users, or purchased bulk Likes.”
Facebook is cracking down on fraudulent “Likes.”
The social network announced via the company’s blog that it was taking new automated measures to find and remove “Likes” from Pages that were “gained by malware, compromised accounts, deceived users, or purchased bulk Likes.”
According to Facebook, less than 1% of “Likes” will be removed from any given Page. The new site integrity system aims to better the experience for both users and companies.
“This improvement will allow Pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content.”
Facebook has not disclosed what prompted the changes, though some speculate that decision is an attempt to quell potential advertisers’ concerns about the value of “Likes.”
About 83 million of all Facebook accounts— approximately 8.7 percent of the site’s user base— are fake, according to a recent 10-Q filing the company submitted to the Securities and Exchange Commission.
The new policy should also appease brands who believe that bots are used to artificially inflate the effectiveness of paid Facebook advertisements. In July 2012, the BBC published an expose claiming that companies who used Facebook ads obtained “Likes” from suspicious accounts.
At the time, the social network dismissed these claims. “We’ve not seen evidence of a significant problem,” a spokesperson told the BBC. “Neither has it been raised by many advertisers who are enjoying positive results from using Facebook.”
Photo via Kevin Krejci/Flickr
Fidel Martinez is a web culture and politics reporter. His work for the Daily Dot focused on Reddit and YouTube.