#RestInPRIDE memorializes Orlando shooting victims with heartbreaking music video

In the wake of the mass murder at Pulse nightclub in Orlando, #RestinPRIDE is a video campaign honoring the 49 victims.

The video features Rumer Willis, Candis Cayne, Greg Louganis, Wilson Cruz, and many others who recall their most prideful moments—like coming out to their parents as transgender, attending a Pride rally, or dancing at a gay nightclub for the first time.

The video also features the song “Light” by America’s Got Talent contestant Brian Justin Crum. All proceeds from the online sale of the song will go to the OneOrlando Fund.

The #RestinPride website states that the goal of the video is to encourage people to donate to the OneOrlando fund and to continue the conversation around LGBT rights. And it hopes to partner with a sponsor to sell rainbow makeup similar to what is featured in the video.

The video launched Thursday and is a moving tribute to the victims. It’ll probably melt your cold, dark heart until you are crying out your eyeballs at your desk.

The campaign encourages people to put on rainbow paint and upload videos of themselves sharing their most prideful moments to the Rest in Pride Facebook page using the hashtag #RestinPRIDE.  The website states: “Though new memories won’t be made by the Orlando victims, our community and its allies share our most prideful memories in their honor to inspire LGBT people around the world to live their lives proudly and authentically. ”

Lyz Lenz

Lyz Lenz

Lyz Lenz is currently the managing editor of the Rumpus. Her work has appeared in the New York Times, Jezebel, the Columbia Journalism Review, and Mashable.