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#PowerOfMakeup selfies fight back against makeup shaming

Popular makeup vlog leads the charge.


Marisa Kabas


Posted on Jun 24, 2015   Updated on May 28, 2021, 12:06 pm CDT

Some people wear lots of makeup, and that’s cool. Some people choose to wear no makeup, which is also cool! And one makeup vlogger wants to make it clear that no matter how you feel about makeup, you shouldn’t feel judged for your facial artistry choices.

“I’ve noticed that girls have been almost ashamed to say they love makeup,” beauty vlogger Nikkie of Nikkie Tutorials said in a recent video. “Because nowadays when you say you love makeup, you either do it because you want to look good for boys. You do it because you’re insecure. Or you do it because you don’t love yourself.” 

Nikkie, an obvious makeup lover with more than 1.2 million fans, says it feels lately like it’s almost a crime to love makeup. But after watching the RuPaul’s Drag Race episode in which contestants did their makeup to be half men, half women, Nikkie says she was inspired to show her fans “the power of makeup.”

After the video went viral, with nearly 17 million views and counting, other women were inspired to share photos of their half made-up faces with explanations about why they embraced the #PowerofMakeup.

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And it wasn’t limited to women. Much like in the Drag Race challenge, men participated in the fun and showed that makeup is not just an art enjoyed by those with two X chromosomes.

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As RuPaul would say, these people totally slay.

H/T BuzzFeed | Screengrab via NikkieTutorials/YouTube

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*First Published: Jun 24, 2015, 7:14 pm CDT