#PowerOfMakeup selfies fight back against makeup shaming

Popular makeup vlog leads the charge.

Mar 1, 2020, 12:43 am*


Marisa Kabas 

Marisa Kabas

Some people wear lots of makeup, and that’s cool. Some people choose to wear no makeup, which is also cool! And one makeup vlogger wants to make it clear that no matter how you feel about makeup, you shouldn’t feel judged for your facial artistry choices.

“I’ve noticed that girls have been almost ashamed to say they love makeup,” beauty vlogger Nikkie of Nikkie Tutorials said in a recent video. “Because nowadays when you say you love makeup, you either do it because you want to look good for boys. You do it because you’re insecure. Or you do it because you don’t love yourself.” 

Nikkie, an obvious makeup lover with more than 1.2 million fans, says it feels lately like it’s almost a crime to love makeup. But after watching the RuPaul’s Drag Race episode in which contestants did their makeup to be half men, half women, Nikkie says she was inspired to show her fans “the power of makeup.”

After the video went viral, with nearly 17 million views and counting, other women were inspired to share photos of their half made-up faces with explanations about why they embraced the #PowerofMakeup.

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The tranforming powers of makeup indeed!… now I'm posting this for varied reasons. Too often I see women beating themselves up about not having perfect brows/lips/cheeks/skin etc. Tons of folk who know me say I have perfect skin, which is baws. I just have decent makeup skills to cover my skin. Right now I'm having fairly bad break outs due to stress, bad diet & neglect. I have acne scarred skin, I have spots, massive pours, I have skin colour irregularities due to my acne, i have old piercing scars, i have a non existant top lip, hobbit nose, my brows are thinning & I have rediculous combination skin with random patches of dryness which makes applying foundation a nightmare at times. I'm not saying I'm the worst when it comes to bad skin & facial features but I'm just showing you what good makeup can achieve… Hell, a good skin care routine could fix most of my issues but at the end of the day this doesn't fuss me… people get so embarassed & angry over bad skin & unloved facial parts but it's truly daft to. I'm human, you're human, give yourselves a break. I have no issues with my face being like this, i like my face as is… sure I'd love to not have as many break outs but it happens. Break outs can be unavoidable at times, just take care of yourself & your skin as best as you can & make the most of it. Screw the airbrushed models with no pores on their face, loads of factors attribute to better skin, so if you feel crappy about your skin then change your routine (or start one), eat better, hydrate yourself, invest in better products, persistance is key & if you're worried it's something more serious then go see a dermatologist who can diagnose & treat your problem. Don't get jealous of others, be happy in your own skin, it's the only one you have :) ….Unless you're Buffalo Bill… take his advice… IT PUTS THE LOTION ON ITS SKIN!!… if you want that glowing skin, it's all about the moisturising! ;) #skin #piercings #piercedgirls #gamergirls #septum #septumstacking #makeup #mua #motd #muotd #blenditbitch #expression #youtube #peabrain #cyber #alien #neon #breakout #life #beauty #thepowerofmakeup #transformation #transformationtuesday #health

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And it wasn’t limited to women. Much like in the Drag Race challenge, men participated in the fun and showed that makeup is not just an art enjoyed by those with two X chromosomes.

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As RuPaul would say, these people totally slay.

H/T BuzzFeed | Screengrab via NikkieTutorials/YouTube

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*First Published: Jun 24, 2015, 7:14 pm