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Standard procedure dictates that each pant leg is designed to fit one leg inside of it, no matter your size. But a photo recently shared on a shopping site, showing a thinner model fitting both of her legs into an XXXL pair of shorts, has angered many people.
Instead of simply getting angry, though, Christina Ashman decided to make her own fashion statement.
Ashman, 27, has her own alternative clothing company called Interrobang Art & Fashion. She saw the photo of the shorts on the shopping site Wish and shared her displeasure on Facebook on Friday.
On Instagram, where she shared a picture of the shorts, she added, “Well that’s rude. Maybe I should do the opposite of this in my marketing – the waist of my small skirts is about the same circumference as one of my thunder thighs. I could put a skirt on each thigh and look this ridiculous.”
This wasn’t an empty threat. Shortly after her first post, Ashman shared a follow-up photo of protest.
[See last post for context] If plus size ladies buy shorts based on how one leg looks on a whole petite woman, maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh.
A photo posted by interrobangart (@interrobangart) on
“You don’t sell clothes by shaming the target audience,” Ashman told the Daily Mail. “It’s fine if you’re using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting.”
Hello Giggles, which discovered the photo last week, wrote, “This is like the advertising equivalent of that one friend from high school who never passes up the chance to remind you of how much skinnier than you she is.”
The site also pointed out its similarity to another recent and equally controversial ad from a Chinese retailer.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.