- How much money do you need to book Beyoncé for your wedding? Monday 8:00 PM
- Twitter is stoked about Netflix’s Fyre Fest documentary Monday 7:37 PM
- Jacquees launches Twitter debate after calling himself ‘King of R&B’ Monday 6:52 PM
- Watch a British politician steal a ceremonial mace to halt Brexit proceedings Monday 6:07 PM
- Dog waits for weeks by his family’s burned house after California wildfire Monday 5:45 PM
- Proud Boys founder Gavin McInnes suspended from YouTube Monday 3:46 PM
- The best sex toys for couples to heat up the holidays Monday 3:35 PM
- Chrissy Teigen shares tattoo her dad got of her face for her birthday Monday 3:31 PM
- Kavanaugh votes against hearing Planned Parenthood defunding case Monday 3:14 PM
- YouTube’s 2018 Rewind video is one of the most-hated videos of all time Monday 12:37 PM
- Roger the buff kangaroo has died at the age of 12 Monday 12:34 PM
- Elon Musk says no one is censoring his tweets Monday 12:22 PM
- Netflix drops trailer for heist movie starring Ben Affleck and Oscar Isaac Monday 12:18 PM
- Offset tweeted about missing Cardi B—and the internet isn’t having it Monday 12:17 PM
- Why this wild Trump resignation conspiracy theory really makes a lot of sense Monday 12:14 PM
The Period Fairy is real, and she’s a super-cool teenage feminist
The latest video from Hello Flo features an adorable ‘Period Fairy’ to help guide girls through that time of the month.
There’s the Easter Bunny. There’s Santa Claus. There’s even a fairy who pays cash for the old teeth that fall out of your mouth. But there’s no mythical creature to help comfort and guide a preteen girl when she gets her first period.
Hello Flo, the Birchbox-like monthly subscription kit that brings tampons and candy direct to your door, is trying to fill the void of celebratory menstruation images. Its latest video, “The Period Fairy,” features an adorable preteen girl celebrating her first “vagical” month as a menstruating person.
The company’s first viral marketing video, “The Camp Gyno,” featured a young girl who gets her first period at summer camp and becomes a self-appointed authority on the matter, handing out tampons and lording it over other girls who haven’t yet received the “red badge of courage.” The next video, “First Moon Party,” got more than 30 million YouTube views, thanks to its ridiculous references to uterus piñatas and “vagicians.”
HelloFlo’s latest clip follows the young host as she conducts in-person interviews with rivals like Cupid and the Tooth Fairy. The Period Fairy herself is nowhere to be seen, having “sold an app for a cool billion and retired.”
When the disappointed host realizes she’s never going to reach the retired Period Fairy, she puts on a mask and wings and takes on the role herself. Awwwww.
And that, kids, is the story of how the internet made getting your period less scary and more fun for today’s preteen girls.
Screengrab via HelloFlo/YouTube
Mary Emily O'Hara is an LGBTQ reporter. Her work has appeared in Rolling Stone, NBC Out, Daily Dot, Broadly, Vice, the Daily Beast, the Advocate, Huffington Post, DNAinfo, Al Jazeera, and Portland's Pulitzer Prize-winning newsweekly Willamette Week, among other outlets.