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Illustration via Max Fleishman

The 5 types of reactions on Twitter about #NoBraDay

It's #NoBraDay, and Twitter is conflicted!


Jaya Saxena


Posted on Oct 13, 2015   Updated on May 27, 2021, 7:46 pm CDT

If you didn’t know, today is #NoBraDay, intended to raise “awareness” of breast cancer, much in the same way that pink football jerseys do. The hashtag encourages people to post selfies of their breasts without a bra (though typically contained in a shirt).

The campaign has murky origins, but allegedly began in 2011 by Facebook user “Anastasia Doughnuts,” according to the International Business Times. The date appeared to be July 9, but at some point it changed to October, which Breast Cancer Awareness Month. The original Facebook page hasn’t been updated since last October, but its most recent post calls for raising awareness of the disease.

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Though it perhaps has good intentions, the hashtag is rubbing a lot of people the wrong way. Much like the backlash against the Save the Tatas campaign, #NoBraDay has been accused of focusing on the breasts themselves instead of the people behind the breasts. And, much like last year, it has a lot of people talking. 

Here are the most common reactions people are having to #NoBraDay:

The “Stop sexualizing breasts, this is a real problem” reaction:

The “Oops, I didn’t realize this was about breast cancer” reaction

The “Lol look at these unacceptable bodies” reaction

The “Ugh men” reaction

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And, quite possibly the best, the “I couldn’t participate if I tried” reaction

So happy #NoBraDay … we think? Hopefully now you’re more aware of breast cancer, and not just continually aware of boobs.

Illustration by Max Fleishman

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*First Published: Oct 13, 2015, 4:11 pm CDT