Illustration via Max Fleishman

The 5 types of reactions on Twitter about #NoBraDay

It's #NoBraDay, and Twitter is conflicted!

Feb 29, 2020, 5:54 pm*

IRL

Jaya Saxena 

Jaya Saxena

If you didn’t know, today is #NoBraDay, intended to raise “awareness” of breast cancer, much in the same way that pink football jerseys do. The hashtag encourages people to post selfies of their breasts without a bra (though typically contained in a shirt).

The campaign has murky origins, but allegedly began in 2011 by Facebook user “Anastasia Doughnuts,” according to the International Business Times. The date appeared to be July 9, but at some point it changed to October, which Breast Cancer Awareness Month. The original Facebook page hasn’t been updated since last October, but its most recent post calls for raising awareness of the disease.

[Placeholder for https://www.facebook.com/permalink.php?story_fbid=885037328188231&id=239218809436756 embed.]

Though it perhaps has good intentions, the hashtag is rubbing a lot of people the wrong way. Much like the backlash against the Save the Tatas campaign, #NoBraDay has been accused of focusing on the breasts themselves instead of the people behind the breasts. And, much like last year, it has a lot of people talking. 

Here are the most common reactions people are having to #NoBraDay:

The “Stop sexualizing breasts, this is a real problem” reaction:

The “Oops, I didn’t realize this was about breast cancer” reaction

https://twitter.com/musicnews_shade/status/653920847439233024

https://twitter.com/musicnews_facts/status/653902552346394624

The “Lol look at these unacceptable bodies” reaction

https://twitter.com/DuncanWhitehead/status/653902513482113025

The “Ugh men” reaction

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https://twitter.com/YahBoiSelfie/status/653870211024621568

And, quite possibly the best, the “I couldn’t participate if I tried” reaction

So happy #NoBraDay … we think? Hopefully now you’re more aware of breast cancer, and not just continually aware of boobs.

Illustration by Max Fleishman

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*First Published: Oct 13, 2015, 4:11 pm