Barcelona-based clothing brand Desigual made its triumphant return to New York Fashion Week. Known for its vibrant prints and street art-inspired clothing, the Spring 2017 ready-to-wear line that hit the runway was just as edgy as Desigual’s previous offerings.
The breezy outfits gained a whole lot of press from Desigual’s bold decision to have a majority of its models go without makeup, along with five models who got the Snapchat treatment.
Artists notable filters as the flower and butterfly crowns into real-life accessories for some of the models who went with moisturizer and #nofilter. And M.A.C. Cosmetics makeup artists brought the dog, bee, tiger, and deer filters to life.
Reactions were mixed.
— hannah chambers (@hanchambers) September 9, 2016
these desigual models are wearing real life snapchat filters…fashion is oficially dead pic.twitter.com/W3xx0JazJL
— vixen (@aIphaputa) September 11, 2016
But one thing is clear: Desigual’s Snapchat filters come to life is certainly getting a whole lot of play.