Photo via Sam Aronov/Shutterstock

Desigual creates IRL Snapchat filters for NYFW show

Your favorite Snapchat filters are now couture.


April Siese


Published Sep 11, 2016   Updated May 26, 2021, 1:17 am CDT

Barcelona-based clothing brand Desigual made its triumphant return to New York Fashion Week. Known for its vibrant prints and street art-inspired clothing, the Spring 2017 ready-to-wear line that hit the runway was just as edgy as Desigual’s previous offerings.

The breezy outfits gained a whole lot of press from Desigual’s bold decision to have a majority of its models go without makeup, along with five models who got the Snapchat treatment.

Artists notable filters as the flower and butterfly crowns into real-life accessories for some of the models who went with moisturizer and #nofilter. And M.A.C. Cosmetics makeup artists brought the dog, bee, tiger, and deer filters to life.

Reactions were mixed.

But one thing is clear: Desigual’s Snapchat filters come to life is certainly getting a whole lot of play.

H/T Elle

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*First Published: Sep 11, 2016, 12:37 pm CDT