Desigual creates IRL Snapchat filters for NYFW show

Barcelona-based clothing brand Desigual made its triumphant return to New York Fashion Week. Known for its vibrant prints and street art-inspired clothing, the Spring 2017 ready-to-wear line that hit the runway was just as edgy as Desigual’s previous offerings.

The breezy outfits gained a whole lot of press from Desigual’s bold decision to have a majority of its models go without makeup, along with five models who got the Snapchat treatment.

Artists notable filters as the flower and butterfly crowns into real-life accessories for some of the models who went with moisturizer and #nofilter. And M.A.C. Cosmetics makeup artists brought the dog, bee, tiger, and deer filters to life.

#Snapchat filters as a beauty trend for #NYFWSS17 📸 @blusho

A photo posted by Desigual (@desigual) on

Reactions were mixed.

But one thing is clear: Desigual’s Snapchat filters come to life is certainly getting a whole lot of play.

H/T Elle

April Siese

April Siese

A former Weekend Editor at the Daily Dot, April Siese's reporting covers everything from technology and politics to web culture and humor. Her work has been published by Bustle, Uproxx, Death and Taxes, Rolling Stone, the Daily Beast, Thrillist, Atlas Obscura, and others. Siese joined Quartz in December 2016.