Article Lead Image


Fashion brand draws praise for showing models in 2 different sizes

Can this be the norm?


Gabrielle Sorto


Posted on Nov 7, 2018   Updated on May 21, 2021, 2:10 am CDT

Online fashion retailer PrettyLittleThing teamed up with model Hailey Baldwin for a campaign that features two different-sized models wearing the same outfits. People on Twitter are here for this body inclusivity and are asking other brands to start doing the same.

Even people who don’t wear the brand were happy to see the campaign. “I’m personally not a fan of their clothes, but this is such a good thing!” one person wrote. “More companies need to take note.”

Some people were quick to point out that even though these models are different sizes, they are still model height.

“This is amazing! But can we also get images of what clothes look on models of different heights because trouser and Jean shopping is a big issue when you’re 5ft tall,” one person said.

Another person called for even more body types to be included. “This is a great step, and I understand they are models …but why is it always the option between being a size 6 or “curve” 18,” they wrote. “When can we start seeing a reflection of more body types?”

Another person pointed out it’s disheartening that this is something people are celebrating and not just the norm. “Why should this be an amazing thing and not the norm? Shouldn’t discriminate against any size be it bigger or smaller,” they wrote.

Clothing brands rarely get it right when it comes to inclusive representation, so at least this is a start.


Share this article
*First Published: Nov 7, 2018, 2:52 pm CST