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bobby mandal / flickr (CC BY 2.0) | Remix by Max Fleishman

The potato salad Kickstarter hero has an ambitious new plan

Can he top his original venture?


Dylan Love


Posted on Jul 7, 2015   Updated on May 28, 2021, 10:07 am CDT

The guy who raised $55,000 on a Kickstarter to deliver potato salad to backers around the world has resurfaced with an equally absurd project, launching next week. He’s going to grind a jet ski into powder, then sell the powder in glass vials to Kickstarter backers. Let us explain.

The project, simply titled “A Jet Ski,” seeks to raise $3,900 by way of selling the jet ski powder, “Jet Ski Owner” T-shirts, and rides on the jet ski before it is turned into dust. The catch: You’ll have to travel to Columbus, Ohio, yourself to catch that sweet ride for a $50 donation.

The page’s description contains the origin story behind the surreal idea:

I was at a small man-made lake here in Columbus and saw this kid doing donuts in a sweet Jet Ski. At that moment, I knew I wanted to be a Jet Ski owner.

Unfortunately, there’s a lot that goes into being a Jet Ski owner. You need to tow it. You need to live near water. 

A few weeks later, my friend Mike and I were talking about starting an art project where we shoot a time lapse of us filing a car down to powder and I was like “buddy, we’ve got to buy a Jet Ski.” 

So why powder a jet ski? “Because it’s easier to distribute once you’ve made it into powder,” Zack Danger Brown tells the Daily Dot via email. (He has yet to procure the jet ski for powdering.)

Brown says they’re still figuring out the exact logistics for getting the jet ski into vial-sized form one they get their hands on the vehicle. 

“I’m going to rent a space at The Columbus Idea Foundry (the largest maker space in the world) and store it there,” he said. “I’m going to do a time lapse of the thing being drained of oil, disassembled, and powderized. I’d really love to partner with Blendtec and see if you can blend a whole jet ski. That’d be awesome.”

Blendtec is best-know for its series Will It Blend? in which founder Tom Dickson tries to blend popular objects and electronics, like an Apple Watch. Blendtec did not respond to the Daily Dot’s request for comment.

Despite being catapulted into the public eye, thanks to the potato salad Kickstarter, Brown says life is still “pretty normal.”

“I’m still fulfilling Kickstarter rewards. I’m in Nashville this week with a group of talented food stylists, designers, and photographers to make the Potato Salad Kickstarter Cookbook.”

Photo via bobby mandal/Flickr (CC BY 2.0) | Remix by Max Fleishman

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*First Published: Jul 7, 2015, 6:40 pm CDT