Meet the woman behind the viral, hijab-wearing Barbie

Haneefah Adam wants Muslim girls to have more options.

Feb 29, 2020, 11:23 am*


Nia Wesley 

Nia Wesley

Photo via hijarbie/Instagram

Hijab-wearing girls around the world may soon be able to own a Barbie that looks just like them—all thanks to one young Nigerian woman.

“I realized there was not a Barbie wearing a hijab or dressed in modest clothing, so I decided to make one and start documenting it,” 24-year-old Haneefah Adam told the Daily Dot.

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I'm Haneefah Adam (@muslimahanie) a Nigerian and I'm behind #Hijarbie! I also currently own and run a modest lifestyle brand, Hanie (@haniecollection). If you'd like to ask me anything. I'd do my best to answer them now. Meanwhile, some FAQs. Why isn't the page diversified in terms of race: The simple truth is, I couldn't find the Different types in Nigeria (no Amazon or eBay or anything, Lol), I'd have loved to dress up a black doll myself too. I've ordered for some internationally and they'll soon be here 😅 I basically started with what I had. When will purchase be possible: As soon as possible, we are in the process of building a website and working towards production and making hijarbie available for purchase soon. By the way, where are my followers from? xx

A post shared by Mini Hijab Fashion! (@hijarbie) on

She started the page two months ago and even had purchase requests on her very first post. Today she has more than 39,000 followers from all around the world and is preparing to open up a storefront. Adam labels herself as a “creator” and already has her own blog full of fashion advice, DIY projects, and recipes. She said Hijarbie has already gotten more attention than any of her other work.

Photo via hijarbie/Instagram

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*First Published: Feb 19, 2016, 11:00 am