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Rep. Gordon Klingenschmitt, a Republican state congressman from Colorado, has decided that increased LGBTQ representation in advertising has to do with demonic possession of ad executives who he thinks are otherwise “normal people.”
His theory is a result of a Christmas commercial from Zales Jewelers, which features old people, people with babies, straight people, black people, and, to Klingenschmitt’s dismay, gay people.
Upon initial observation, the ad just reads as good ol’ fashioned capitalism trying to sell diamonds to anyone who will buy them. Klingenschmitt, however, sees a deep and divine conspiracy theory at play.
“They [Zales] sell diamonds, which help people commit to each other,” he says. “Yet, if that is a homosexual commitment, it is the opposite of a Godly marriage; in fact, it is a demonic spirit not only inside of the lesbian couple who are pretending to get married on this TV commercial but now influencing and ruling in the heart of the ad executives who decided at Zales Jewelers that they should promote this as a good thing to all of America.
“They are deceivers,” he continued, “they are fooling the American public, and we need to expose that as wrong.”
At the end of his rant, he asks the viewers to join him in prayer to “liberate” America from the “tyranny” of Zales and the leftist agenda—and, presumably, also pray away the gay.
Mehak Anwar is a reporter whose work focuses on LGBTQ rights, intersectional feminism, and race. Her byline has appeared in Bustle and the Huffington Post.