Isaacs and Isaacs

Isaacs and Isaacs

The best Super Bowl commercial ONLY ran in Kentucky…but you can watch it here

Even Big Insurance must bend the knee.


Jaime Carrillo


Posted on Feb 12, 2018   Updated on May 22, 2021, 1:17 am CDT

Presented by Isaacs and Isaacs

In the realm of Kentucky, all must bend the knee before the skinflint army of Big Insurance. Everyone except The Hammer, of course.

In a commercial with the production values of a summer blockbuster, the dragon-riding Hammer saves the smallfolk of America from the icy clutches of a cold and ruthless army.

Sound familiar?

It’s a tale as old as time. After surviving a carriage accident, a damsel cries out for help. Soon after, snow begins to fall, harkening the frozen zombie army of Big Insurance. And while an army of undead is scary, their tiny settlements are far worse. “Small checks” cut far deeper than Valyrian steel ever could.

Not all is lost, though. From the sky rides armor-clad Darryl Isaacs atop a dragon, wielding his eponymous hammer. Before the cold-hearted Big Insurance can drop their pittance on our damsel, Darryl slays the army with cleansing fire, getting the victim the money she deserves.

“Winter is over,” Isaacs proclaims, as is the tyranny of Big Insurance and their measly settlement checks. Watch the action for yourself. It’s only a minute long, is totally hilarious, and, dare I say, more entertaining than the last season of Game of Thrones. Best of all: no incest!

The blockbuster commercial features national truck accident attorney Darryl Isaacs – The Hammer, who practices in Kentucky, Indiana and Ohio.

This commercial is a followup to Isaacs and Isaacs’ 2017 Super Bowl commercial, the first time Darryl laid down the law on Big Insurance Zombies. But, as zombies typically do, the dead don’t stay dead for long. Here’s hoping The Hammer will ride his dragon into battle for many Super Bowls to come.

Go Behind The Scenes of The Hammer’s Commercial Here

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*First Published: Feb 12, 2018, 8:59 am CST