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French Toast Crunch is the latest ’90s nostalgia food to stage a comeback

French toast

It’s been a long eight years, but a great wrong has finally been set right.

The Twitter masses demanded it, and by god, they got it. No, not justice for unarmed black men killed by police with impunity—don’t be absurd. We’re talking about French Toast Crunch, a General Mills kids’ cereal introduced to market in 1995 but discontinued in 2006.

Oh, you could still go over the border and find “Croque Pain Doré” in Canada (or import a box at substantial cost), but where there’s ’90s nostalgia, there’s profit to be seized.

“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” said marketing manager Waylon Good in a company press release. “We value our fans and are so excited to be able to bring it back for them.”

“French Toast Crunch Is Back From the Cereal Graveyard,” Grub Street reported—it’s already on certain retailers’ shelves and will achieve nationwide saturation by January 2015. On social media, enthusiasm about the zombie breakfast foodstuff proved infectious. Even beloved childrens’ horror author and fellow ’90s staple R.L. Stine was stoked.

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There’s no denying it: When the going gets tough, Americans always eat their feelings.

Photo by Chelsea Nesvig/Flickr (CC BY 2.0)

Miles Klee

Miles Klee

Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions,  and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'