Get a Fitbit for up to 25% off with Amazon’s deal of the day

The sale includes nearly all models of the beloved fitness tracker.


Marisa Losciale


Posted on Jan 8, 2018   Updated on May 22, 2021, 5:39 am CDT

If your New Year’s resolution is to become more active, Amazon heard your pleas for help. Today only, you can grab your choice of Fitbit for up to 25% off.

The one-day sale is valid on nearly all models of the beloved fitness tracker (including the latest release, the Ionic). So if you’re looking for a Fitbit that’s more simplistic than a full-blown smartwatch but more intelligent than a traditional pedometer, this sale has you covered. You can choose from the Alta, Alta HR, Blaze, Charge 2 and the Ionic series.

As one would imagine, each Fitbit model is slightly different from the others. So if you’re looking for a more basic model – something to track steps, calories burned, etc. – the Alta HR is your best bet. But if you want something waterproof that also functions as a personal trainer, the Ionic is what you need. And if you’re not looking for a fitness tracker at either end of the spectrum but rather something in between, the Charge 2 has you covered. Still not sure what model would fit your lifestyle the best? No worries! The Fitbit site offers a tracker comparison. You can compare the devices and tailor your selection to your needs.

Usually $129.95+, thanks to this darling Deal of the Day, prices begin at just $99.95+. So now you can track your workouts, sleep cycles and all other factors that ensue a healthier lifestyle with your wristwatch. Who knew sticking to your New Year’s resolution was a easy as a flick of the wrist?

Shop the full sale here


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*First Published: Jan 8, 2018, 9:29 am CST