FaceApp has been accused of whitening skin with their 'hot' filter.

Photo via omarthebeard/Twitter Remix by Samantha Grasso

FaceApp is ‘deeply sorry’ for its skin-whitening ‘hot’ filter

The latest face-morphing craze has a few problems to work out.


Samantha Grasso



Looks like FaceApp, the new face-morphing craze, already needs a makeover.

Launched in January and hailing from Russia, FaceApp is catching interest for its artificial intelligence technology and intriguing filters that can make you look older, younger, or a different gender. It uses “deep generative convolutional neural networks” to edit selfies in a way that looks real, like adding small details around your eyes and mouth to create a natural grin.

Unfortunately, the app also makes you whit- I mean, hotter, too. Check out what happens when you use the “hot” filter.



The app also appears to completely change certain features under that same “hot” filter, removing glasses, as well as masking faces with European features.

Of course, this visible lightening under a filter called “hot” insinuates several things: that Eurocentric features such as narrow noses and white skin are the ultimate standard of hot, and that being any shade of darker skin is decidedly not hot at all, perpetuating this idea that skin color determines a person’s value.

FaceApp CEO Yaroslav Goncharov has since apologized for the app’s whitewashing, issuing a statement to the FADER acknowledging the app’s criticisms.

“We are deeply sorry for this unquestionably serious issue,” Goncharov’s statement read. “It is an unfortunate side-effect of the underlying neural network caused by the training set bias, not intended behavior.”

Much like Snapchat’s pitfalls of “whitewashing filters” and Google Photos’ automatic classification of pictures of black people as animals, it appears that FaceApp’s “training set bias” issue isn’t unique to the new app, nor will be the last time we encounter a racist face-detection feature. But Goncharov has already launched an attempt to reverse this offense.

The founder and CEO told the FADER that a fix is being done on the feature, but in the meantime, FaceApp’s “hot” filter will be called “spark” to erase any positive connotations. The change has already taken affect within the app, though it appears that the iPhone app was last updated April 17—and the “spark” filter still lightens skin.


The Daily Dot