DiGiorno makes major faux pas with #WhyIStayed joke

On Twitter Monday evening, domestic-violence victims shared their personal strories in response to former Baltimore Ravens running back Ray Rice’s horrific assault of his wife. They used the hashtag #WhyIStayed.

The campaign was a powerful rejoinder against the dangers of victim-blaming. For the frozen pizza company DiGiorno, known for its off-kilter humor and quick responses to trending hashtags, #WhyIStayed was just another opportunity for a funny tweet about pizza.

“It’s not delivery,” wrote Jared Keller at Mic. “It’s disaster.”

Men and women who participated in the hashtag were horrified by the callousness of DiGiorno’s tweet, and weren’t afraid to call the brand out on it. And the social media team, rightfully embarrassed, backpedaled immediately. 

DiGiorno quickly deleted the tweet and posted the following hasty apology:

That’s all well and good, DiGiorno, but we’re still waiting on another apology—to anyone who’s eaten one of those frozen pizzas.

H/T Scott Paul/Twitter | Photo by jjsala/Flickr (CC BY 2.0)

EJ Dickson

EJ Dickson

EJ Dickson is a writer and editor who primarily covers sex, dating, and relationships, with a special focus on the intersection of intimacy and technology. She served as the Daily Dot’s IRL editor from January 2014 to July 2015. Her work has since appeared in the New York Times, Rolling Stone, Mic, Bustle, Romper, and Men’s Health.