Mike Mozart

Rejoice, ’90s girls: Delia’s is about to relaunch

You can get your butterfly clips and florals just in time for back-to-school shopping season.

 

Marisa Kabas

IRL

Published Apr 14, 2015   Updated May 29, 2021, 2:05 am CDT

dELia*s was once the one-stop shop for the trendy ‘90s girl. Then the company declared bankruptcy in late 2014 and announced it would be shuttering its glittery doors for good. 

But a recent post on the company’s site reveals that the butterfly clip and platform sneaker purveyor is planning a comeback.

A post on the company’s Instagram confirmed the exciting news.

(Sorry, this embed was not found.)

Another post confirmed that the company would launch its website in August.

(Sorry, this embed was not found.)

When the news originally broke last December that dELia*s was closing, ’90s kids were devastated.

https://twitter.com/lala_aanissa/status/543527815510249474

But it seems like the outpouring of sadness convinced Fab/Starpoint, the owner of companies like Hello Kitty and Alloy, to acquire dELia*s and get it back in the game.

One can only hope that the dELiA*s reboot will feature the type of merch they’re known for: butterfly clips, florals, and lots and lots of polyester.

H/T Racked | Image via Mike Mozart/Flickr (CC 2.0)

Share this article
*First Published: Apr 14, 2015, 3:21 pm CDT