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Mike Mozart

Rejoice, ’90s girls: Delia’s is about to relaunch

You can get your butterfly clips and florals just in time for back-to-school shopping season.


Marisa Kabas


Posted on Apr 14, 2015   Updated on May 29, 2021, 2:05 am CDT

dELia*s was once the one-stop shop for the trendy ‘90s girl. Then the company declared bankruptcy in late 2014 and announced it would be shuttering its glittery doors for good. 

But a recent post on the company’s site reveals that the butterfly clip and platform sneaker purveyor is planning a comeback.

A post on the company’s Instagram confirmed the exciting news.

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Another post confirmed that the company would launch its website in August.

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When the news originally broke last December that dELia*s was closing, ’90s kids were devastated.

But it seems like the outpouring of sadness convinced Fab/Starpoint, the owner of companies like Hello Kitty and Alloy, to acquire dELia*s and get it back in the game.

One can only hope that the dELiA*s reboot will feature the type of merch they’re known for: butterfly clips, florals, and lots and lots of polyester.

H/T Racked | Image via Mike Mozart/Flickr (CC 2.0)

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*First Published: Apr 14, 2015, 3:21 pm CDT