Screengrab via YouTube

CoverGirl’s latest brand ambassador is a hijab-wearing Muslim

Beauty vlogger Nura Afia already has a strong following on YouTube.


Jaya Saxena


Published Nov 4, 2016   Updated May 25, 2021, 3:56 pm CDT

CoverGirl made news last month when it announced its newest brand ambassador was a 17-year-old boy, James Charles. Now, it’s breaking barriers again by featuring beauty vlogger Nura Afia, a Moroccan Muslim woman from Denver who wears a hijab, as its latest ambassador.

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✨Hijab: @hautehijab Jersey in Buttercream. ✨Eyes: @urbandecaycosmetics Ultimate Naked Palette. @urbandecaycosmetics Glitter Liner Midnight Cowboy. ✨Inner Corner: @artistcouture Diamond Glow Powder in CoCoBling & Illuminati. ✨Lashes @lillyghalichi @lillylashes in NYC. ✨Foundation: @smashboxcosmetics Studio Skin in 1.2. ✨Contour: @anastasiabeverlyhills Contour Stick in Fawn. ✨Brows: @anastasiabeverlyhills Dipbrow in Blonde, Brow Wiz in Soft Brown. ✨Highlight: @artistcouture Diamond Glow Powder in Illuminati. ✨Lips: @maccosmetics Stripdown Lipliner & Liptensity Lipstick in Driftwood. Lipstick in Fleshpot. #anastasiabeverlyhills #artistcouture #maccosmetics #urbandecay #smashbox #smashboxcosmetics #urbandecaycosmetics #lillyghalichi #lillylashes #nuralailalov #hautehijab #hijab #hijabi #denvermua #denvermakeupartist #denvermakeup #moroccan

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Afia’s YouTube channel has over 200,000 subscribers, and she provides tutorials on things like smokey eyes, great eyebrows, and different ways of wrapping head coverings. “I never thought I would see Muslim women represented on such a large scale,” Afia told Glamour

Last year, H&M featured a woman in a hijab in one of its fashion campaigns, but representation is still rare. So here’s hoping more women like Afia get these opportunities. Because seriously, her skin is flawless.

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*First Published: Nov 4, 2016, 12:37 pm CDT