CoverGirl made news last month when it announced its newest brand ambassador was a 17-year-old boy, James Charles. Now, it’s breaking barriers again by featuring beauty vlogger Nura Afia, a Moroccan Muslim woman from Denver who wears a hijab, as its latest ambassador.
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Afia’s YouTube channel has over 200,000 subscribers, and she provides tutorials on things like smokey eyes, great eyebrows, and different ways of wrapping head coverings. “I never thought I would see Muslim women represented on such a large scale,” Afia told Glamour.
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Last year, H&M featured a woman in a hijab in one of its fashion campaigns, but representation is still rare. So here’s hoping more women like Afia get these opportunities. Because seriously, her skin is flawless.
