A man swapped the offensive 'Redskins' football logo with 'Caucasians' on a T-shirt.

FredTJoseph/Twitter Remix by Samantha Grasso

Man swaps ‘Redskins’ logo for ‘Caucasians’—and watches white people get offended

This experiment in empathy failed.

Photo of Samantha Grasso 

Samantha Grasso

IRL

Posted on Aug 1, 2018   Updated on May 21, 2021, 9:42 am CDT

Sometimes, to see a situation from another person’s perspective, we need to put ourselves in their place and “walk” in their shoes. Unfortunately, this strategy to get people to show basic empathy doesn’t always work.

Take this social experiment from Frederick Joseph, founder of inclusive marketing agency We Have Stories, in which he swapped the Redskins football team logo—a stereotypical Native American in headdress, which has long been deemed racist—for a “Caucasian” man. While he did manage to offend a few white people by showing them what it feels like for your race to be made into a mascot, he didn’t exactly get the end result you’d hope for. Not at all.

On Twitter, Joseph, who is Black, shared that he had gone out last weekend wearing the shirt, figuring he would catch people by surprise. It featured the term “Caucasians” in the style of the football team font, along with a side-profile illustration of a white man with brown hair, and was supposed to show others how it looks for someone to use such a “racially charged” logo for a brand. He pointed out that unlike the term “redskins,” “Caucasians” isn’t remotely rude toward white people, like the bristling terms “crackers” and “honkies.”

And yet, plenty of white people still got offended at Joseph’s shirt. He said one man called him an asshole after being corrected that it wasn’t a Redskins shirt. Another woman, he said, told him the design was disrespectful but said she wouldn’t say the same thing about the Redskins logo “because that’s the logo!” Another group of white men saw Joseph and his shirt across the street and made like they were going to come at him, he said, while others rolled their eyes, pointed at him, and made snide comments.

Despite all the upset from white people feeling that this kind of representation was offensive, Joseph said that he’s never seen white people react the same way to actual racist Redskins apparel.

“Basically, I was being shamed as a Black person for wearing a non-disrespectful shirt with a white person logo on it,” Joseph wrote. “But people wear apparel and jerseys with logos depicting things such as a Native American and call them ‘redskins’… whew chile, the hypocrisy and privilege.”

Following Joseph’s thread, several other Black folks and men of color shared photos of themselves wearing similar flip-the-script shirts, writing that they get mixed reactions between being understood and being perceived as “racist.”

https://twitter.com/fattygabb/status/1024409498700660736

https://twitter.com/tiersaj/status/1024610719109730307

Ultimately, Joseph said he was surprised by people’s reactions, but that they just showed how “fickle and hypocritical” people can be. Speaking to HuffPost, Joseph said he hopes his experiment inspires others to do the same, though he acknowledged in his Twitter thread that his larger size may give him more protection from public retribution than others.

“I hope to see people in cities like D.C. or Cleveland conduct these experiments as well,” he told the publication.

H/T HuffPost

Share this article
*First Published: Aug 1, 2018, 9:48 am CDT

Samantha Grasso

Samantha Grasso is a former IRL staff writer for the Daily Dot with a reporting emphasis on immigration. Her work has appeared on AJ+, Vox, Splinter, Los Angeles Magazine, and Austin Monthly.

Samantha Grasso