Photo via Shannon Coulter/Twitter

Burlington Coat Factory allegedly discontinues online sales of the Ivanka Trump brand

The move could be evidence that the #GrabYourWallet campaign is working.

Feb 28, 2020, 4:12 pm*


Nayomi Reghay 

Nayomi Reghay

Ivanka Trump’s clothing and accessories disappeared from Burlington Coat Factory’s website on Friday, making the retailer perhaps the latest in a growing number of companies that have cut ties with her brand. 

Shannon Coulter, co-founder of the #GrabYourWallet campaign to boycott Trump products, has been keeping track of stores that carry Trump items since November. Coulter noticed the change and shared it with her Twitter followers on Friday.

The Daily Dot has reached out to Burlington Coat Factory to confirm whether it officially dropped Ivanka’s brand, but if so, the move would follow a pattern of retailers opting to distance themselves from the Trump name: Nordstrom, Neiman Marcus, and Gilt have discontinued sales of Ivanka’s brand, and T.J. Maxx has removed all Ivanka Trump brand signage.

Many of these companies have insisted that their decisions have been based on sales. Nordstrom asserted that the move wasn’t political, rather it was about its bottom line. According to the Wall Street Journal, sales of the brand in Nordstrom stores fell 32 percent in 2016.

Regardless, #GrabYourWallet and its supporters are celebrating the decisions as victories—if the decisions are based on sales, this could be an indicator that boycotting the retailers is working. 

President Donald Trump, for his part, criticized Nordstrom on Twitter, expressing that he felt his daughter had been treated unfairly. (However, in spite of the president’s condemning tweet, Nordstrom’s stock rose 4 percent that day.) Also after Nordstrom’s announcement, presidential advisor Kellyanne Conway plugged Ivanka’s brand on air, ultimately committing an ethics violation.

In the meantime, #GrabYourWallet continues to target retailers on Twitter. Many are asking Macy’s, which appears to be downsizing its stock of Ivanka Trump products, to drop the brand entirely.

And Coulter herself is hoping that retail giant Amazon can be persuaded to change their offerings.

H/T Business Insider

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*First Published: Feb 15, 2017, 1:51 pm