For touching Pride ad, Burger King shows its true colors

Burger King showed its true colors during this year’s Pride.

Customers who visited a Burger King during Sunday’s Pride parade in San Francisco found that the fast food chain was offering a new item on the menu called the Proud Whopper. Naturally, people asked about what was different about a Proud Whopper from the regular one, but the cashiers just shrugged and offered an “I don’t know.”

Once customers purchased the Proud Whopper and opened it, they found a heartwarming message inside the rainbow-colored wrapper.

It wasn’t a message everyone in the video supported, but for at least one woman, the small gesture was enough to bring her to tears.

“As a brand, we welcome everyone,” Fernando Machado, a senior vice president of global branding, told Time. “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”

Burger King’s support of the LGBT community comes as a stark contrast to fast food competitor Chick-fil-A after CEO Dan Cathy came out as a supporter of traditional marriage two years ago.

Photo via Burger King/YouTube

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.