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Even before Donald Trump became president-elect, people have been boycotting his and daughter Ivanka’s products: #BoycottTrump and #GrabYourWallet have people refusing to buy not only Trump’s goods but also the goods of those who support him. However, trying to keep track of where and where not to shop is exhausting. So, of course, there’s an app.
Boycott Trump was created by the Democratic Coalition Against Trump, part of the Keep America Great PAC. The app provides a list of 250 companies and people that are directly connected to Donald Trump, including MillerCoors, Gucci, and Johnson & Johnson. “Our Boycott Trump app enables people to take action against Trump by turning their purchasing power into a tool for protest,” said Nate Lerner, DCAT executive director, in a press release. “This hits Trump and his allies where it hurts them most—their wallets—and comes just in time for Black Friday and the holiday shopping craze.”
Donald Trump’s business holdings have been a topic of debate throughout the election, with the recent news that the Secret Service is looking to rent space in Trump Tower further proof that the president-elect has serious conflicts of interest. Trump, however, argued that everyone knew that when they voted for him.
Prior to the election it was well known that I have interests in properties all over the world.Only the crooked media makes this a big deal!
— Donald J. Trump (@realDonaldTrump) November 22, 2016
There is no conscious consumerism under capitalism, as our money will, at some point, go to somebody we don’t think should have it. But a big enough boycott does send a message that certain policies and positions will not be tolerated. At least until society collapses and we’re all forced to make our own goods anyway.
Jaya Saxena is a lifestyle writer and editor whose work focuses primarily on women's issues and web culture. Her writing has appeared in GQ, ELLE, the Toast, the New Yorker, Tthe Hairpin, BuzzFeed, Racked, Eater, Catapult, and others. She is the co-author of 'Dad Magazine,' the author of 'The Book Of Lost Recipes,' and the co-author of 'Basic Witches.'