If you received an unusual email from Amazon, you weren’t alone. On Tuesday, Amazon notified a large number of customers that an item had been purchased from their baby registry. Problem was, most of those notified didn’t have a baby registry. Or a baby. Or perhaps even plans for a future baby.
A technical glitch caused the company to “inadvertently send a gift alert e-mail,” an Amazon spokesperson said. Amazon planned to alert affected recipients of the error. The message, addressed to “Amazon Customer,” read that a gift was on its way, along with a link to see your “Thank you list.” For some, this link sent customers to a page where they could set up a new registry. For others, it was simply a broken link. The email was signed by the Amazon Baby Registry team.
In the meantime, numerous recipients feared the email was a phishing attempt. Luckily, it’s not.
Reactions to the email were largely humorous, and understandably confused.
When you receive an email from @amazon that says someone “purchased a gift from your baby registry” #GetItTogetherAmazon #NotPregnant pic.twitter.com/JccuGiawrk
— Kailyn Foy (@kailyn_13) September 19, 2017
That awkward moment when Amazon says someone bought you a gift from your baby registry that you def don’t have bc you’re def not pregnant pic.twitter.com/p2PRM6sDIq
— Anna Mitchell (@itsannacorinne) September 19, 2017
Amazon just informed me that someone has purchased a gift from my baby registry. My baby is 21, and hopes it’s a keg.
— Karen Tumulty (@ktumulty) September 19, 2017
However for some, the unwanted email touched on a serious and emotional note.
https://twitter.com/samkap/status/910237837651578880
Pro tip @amazon & @amazonregistry Don’t send infertile women who’ve miscarried notices for gifts for a baby registry they don’t have. 1/2
— The Cephalopodess 🐙🔯🐙 (@Juliacsk) September 19, 2017
Amazon’s follow-up email apologized for the error. However, for some it didn’t really make up for the emotional distress it caused in the first place.
If by “confusion” you meant “existential crisis” then consider the apology accepted, #amazonbabyregistry pic.twitter.com/ZlaS7R4Koc
— Lezlee Hardie (@LezleeElaine) September 20, 2017
H/T CNN Money
