- How to stream Eagles vs. Ravens in NFL preseason action 5 Years Ago
- How to create your very own Instagram hoax 5 Years Ago
- ‘Spider-Man’ fans want to ‘storm’ Sony’s office in New York to protest him leaving the MCU 5 Years Ago
- White House proposing ‘Minority Report’-style office to use data to predict crime 5 Years Ago
- Streamer OnlyUseMeBlade accused of sexually assaulting a sleeping woman 5 Years Ago
- How to stream Raiders vs. Packers in NFL preseason action Today 10:07 AM
- Say hello to ‘antira,’ the far-right’s answer to antifa Today 9:28 AM
- Bernie Sanders proposes sweeping plan to combat climate change Today 9:11 AM
- Is ‘Save Spider-Man from Sony’ fueled by pro-Disney bots? Today 8:41 AM
- ‘Jawline’ takes a stunning look at influencers and the social media gold rush Today 7:00 AM
- Here’s what’s coming and going on Netflix in September 2019 Today 6:58 AM
- The biggest conspiracy theories around Area 51 Today 6:30 AM
- How to listen to YouTube music in the background on your phone Today 6:00 AM
- Lyft received a whopping 7 sexual assault lawsuits in a day Wednesday 10:00 PM
- High school reopens investigation into Nazi salute video after other racist videos emerge Wednesday 7:14 PM
The ‘Brand Killer’ could block ads in real life
Welcome to post-capitalist paradise.
You’ve probably already got an ad-blocking extension for your Web browser—and if you don’t, what are you waiting for?
But that won’t check the barrage of brands you endure every waking hour in meatspace. This crazy new wearable technology just might.
The “Brand Killer” is still in its clunky prototype phase, to be sure. Seeing it in action, however, does much to allay fears of a future in which Minority Report-style targeted advertising overwhelms our senses. The only problem: The world is going to look awfully blurry.
More from the inventors:
Corporate branding and advertisements are ubiquitous in society today and almost impossible to avoid. What if we lived in a world where consumers were blind to this surplus of corporate branding? Brand Killer is a technology demonstration that envisions a future in which consumers can use augmented reality to opt out corporate influence. We built a head mounted display which uses computer vision to recognize and block brands and logos from the user’s view in real time. It’s AdBlock for Real Life.
These dudes should definitely work on making They Live sunglasses next. Oh, and should a head-mounted display be a deal-breaker, there’s always São Paulo, Brazil—the city banned outdoor advertisements in 2006, and residents seem pretty happy about it.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'