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Significantly less than other major companies.
Of all the major tech companies people provide sensitive information to, Uber is trusted the least.
The on-demand taxi service that’s faced controversies regarding passenger safety, driver treatment, and data breaches ranks beneath even data-sucker Facebook in terms of whether people trust the company to keep information secure, according to a new national poll.
A survey of almost 2,000 registered voters conducted by polling firm Morning Consult took a look at how Americans feel about certain companies and their confidence in securing information and software in the midst of the heated Apple vs. FBI clash on privacy and security.
Just 18 percent of respondents said they were confident in Uber to keep personal information and data secure. That figure is significantly less than Apple, of which 54 percent of people trust, and the 32 percent who feel confident in Facebook.
Furthermore, people trust Uber even less than Home Depot, which 37 percent of people felt confident in trusting with their information, and Target, at 36 percent.
The lack of trust in Uber is almost laughable when you consider Home Depot faced one of the largest data breaches of any retailer back in 2014, when hackers accessed credit card data and other personal information of shoppers at over 2,000 of its retail stores. Target, of course, had its own massive data breach in 2013 that affected the personal data of 70 million people.
Uber’s controversial image could be affecting consumers’ general mistrust, and it’s not as ubiquitous as some of these other companies. That said, Uber apparently has some trust to build among wary tech users. Perhaps its confusing new logo will instill some confidence.
Photo via Jerry “Woody”/Flickr (CC by 2.0) | Remix by Max Fleishman
Selena Larson is a technology reporter based in San Francisco who writes about the intersection of technology and culture. Her work explores new technologies and the way they impact industries, human behavior, and security and privacy. Since leaving the Daily Dot, she's reported for CNN Money and done technical writing for cybersecurity firm Dragos.