- Oops: Christians petition Netflix to cancel Amazon Prime’s ‘Good Omens’ 3 Years Ago
- Popular YouTuber threatens suicide on social media, goes missing Today 9:17 AM
- ‘Neon Genesis Evangelion’ is finally coming to Netflix Today 9:07 AM
- Congress isn’t too keen on Facebook starting a cryptocurrency Today 8:56 AM
- Keanu Reeves could join the MCU, according to Kevin Feige Today 8:02 AM
- How to watch the U.S. women vs. Sweden online for free Today 7:00 AM
- What were these QAnon fans doing posing at Guantanamo Bay? Today 6:30 AM
- How to watch the 2019 NBA Draft online for free Today 6:00 AM
- Ta-Nehisi Coates dismantles Mitch McConnell’s anti-reparations argument Wednesday 7:52 PM
- Whoopi Goldberg stirs debate over her opinion regarding Bella Thorne’s nudes Wednesday 7:04 PM
- Joe Biden really, really hates raves Wednesday 6:02 PM
- RIP to the Twitter geotagging feature that no one actually used Wednesday 5:14 PM
- Facebook contractors reveal the horrors of moderating graphic content Wednesday 4:42 PM
- Prosecutor almost directly quoted Bible in trial against man who helped migrants Wednesday 4:05 PM
- TikTok’s time warp videos get it twisted Wednesday 4:03 PM
Nivea actually built a seagull robot that craps sunscreen on you at the beach
Because nothing can be more fun.
With the arrival of summertime comes the increase of trips to the beach, it doesn’t take a genius to realize that you’d need to be on top of your skin care game while you’re hanging out under the sun for hours on end. You can arm yourself with a hat, an umbrella, and lotion with high SPF, but thanks to Nivea, a sunscreen-crapping robot bird is now an option as well.
That’s right—somebody thought this was a great idea, and even innovative enough to enter as a legitimate campaign at Cannes Lions:
Entitled “Care From the Air,” the campaign prominently features a majestic mechanical seagull pooping sunscreen on kids who need more sun protection. While the children in the video seem to enjoy being shat on, the jury at Cannes Lions found it utterly ridiculous.
“This is, without question, at the cutting edge of technology and brand integration,” Bartle Bogle Hegarty co-founder and Cannes Lion jury president Sir John Hegarty sarcastically remarked to an assembly of journalists. “I think actually they’re also teaming up with the Royal National Institute for the Blind, because if you get this stuff in your eyes from the flying seagull, you’ll probably need special attention.”
When reached for comment, a representative from Jung von Matt/Elbe—the agency in Germany behind the Nivea promotion—told Adweek, “the PR department of the client doesn’t want PR for it, so we do not promote it.”
Jam Kotenko is a technology reporter and graphic designer who specializes in coverage of Instagram, Facebook, and other social media apps. Her work has been published by Digital Trends, Bustle, and Gotta Be Mobile.