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Can a $200 smartwatch hypnotize you into becoming a successful pick-up artist?
The campaign claims this smartwatch uses “subliminal and hypnosis techniques to program your brain.” While you listen to music, the watch plays a subliminal audio recording of pick-up artist techniques and confidence-building advice. Also, it comes with three 15-minute hypnosis sessions. Its list of life lessons includes “develop a sense of humor” and “learn social skills.”
The watch’s introductory video balances on a fine line between “ridiculous enough to be a hoax” and “worryingly plausible.” It’s easy to imagine someone from the PUA community inventing this foolproof scheme to pick up girls by taking unflattering close-up photos without their consent.
The Pick Up Girls Smart Watch
The awkward watch-related pick-up lines and “lucky silver coin” also seem like classic PUA fare.
The campaign’s creator is a self-described “prolific inventor” named Art Glass who says that he produced diet and nutrition expos in the 1970s, and “wrote a diet book several years ago.” A quick gander at Amazon suggests that this book was The Marijuana Diet, which promises “fun sofa exercises” and the possibility of losing one pound per day while smoking hella weed. It is not a parody.
If the Pick Up Girls Smartwatch is a joke, it’s not a very good one. The Indiegogo page isn’t weird enough to feel satirical, and the watch itself has all the hallmarks of a kooky self-help product. We’re inclined to believe that it’s real, if not necessarily effective.
Photo via Maurizio Pesce/Flickr (CC BY 2.0)
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor