“It took months of work with dozens of people working on a problem that originally no one knew how to solve,” Google’s Adam Green said in a video explaining the project.
Google partnered with the beer-maker to create a fridge powered by the company’s speech-recognition software that can recognize up to 40 different languages. The fridge was placed in a large public area somewhere in Canada; people approached it and said the patriotic sentence—which just so happens to be Molson’s tagline—in different languages.
Once the fridge recognized all six languages, it opened to reveal a bunch of beer.
This is clearly an elaborate marketing campaign, and as TechCrunch’s resident Canadian Darrell Etherington notes, the promotion coincides with Canada Day, coming up on July 1. It’s the perfect time to celebrate and drink bad Canadian beer.