- Trump randomly calls for companies to ‘step up’ their 5G efforts in U.S. 4 Years Ago
- Professional media person: Poor people have money but they just waste it on ‘benders’ 4 Years Ago
- Netflix acquires highest-grossing blockbuster of 2019 (so far) Today 9:29 AM
- Ocasio-Cortez blasts media over home reports after Coast Guard member’s hit list revealed Today 8:52 AM
- Are you being harassed by a Bernie Bro or a Bernie bot? Today 7:30 AM
- Jason Reitman is empowering toxic ‘Ghostbusters’ fanboys Today 6:55 AM
- The Twitter accounts taking on journalism’s straight, white, cis male problem Today 6:30 AM
- 12 essential Amazon Echo accessories for your smart home Today 6:00 AM
- How to watch ‘A Place to Call Home’ online for free Today 5:30 AM
- Report: Disney yanks YouTube ad spending following child exploitation accusations Wednesday 7:56 PM
- These people are organizing Fyre Fest live-action role-play parties Wednesday 6:35 PM
- White woman berates Mexican restaurant manager for speaking Spanish Wednesday 4:12 PM
- In Pixar short ‘Kitbull,’ a cat and pit bull become unlikely friends Wednesday 3:48 PM
- Stop exploiting the Jussie Smollett case to discredit LGBTQ hate crime victims Wednesday 3:28 PM
- The best Netflix original movies of 2019 Wednesday 3:20 PM
Facebook is for the olds.
Facebook can’t stay on top forever—not with so many new social apps nipping at its heels, anyway. A new survey of 7,200 U.S. students by research group Piper Jaffray suggests that the social giant is in fact dramatically losing teen users, despite what COO Sheryl Sandberg might want us to believe. In spring 2014, 72 percent of respondents between the ages of 13 and 19 reported that they used Facebook; by fall 2014, that number fell to 45 percent. By all accounts, that’s a massive drop for a company that’s downplayed its waning popularity among the key demographic of younger users for the last year.
Facebook proper may have fallen from grace, but Facebook-owned Instagram is on the rise among teens. The number of teens using Instagram nudged upward from 69 percent to 76 percent in the same time period while Twitter fell slightly from 63 percent to 59 percent, Google+ dropped considerably from 29 percent to 12 percent and Twitter, Pinterest, and Reddit held steady.
Assuming there are no confounding variables—Piper Jaffray claims to have accounted household income and gender—these are some pretty damning stats. A decline is one thing, but 45 percent means that in the span of a few months, Facebook use plummeted, with less than half of teens identifying as Facebook users.
Facebook clearly isn’t unaware of its problem, though it’s questionable if cranking out more standalone mobile products can cure what ails it. The social network, now more than 10-years-old, began as a different product altogether. In 2014, it needs to court a generation that’s been living and breathing social media for the lion’s share of their lives—and it better figure out how to do that quickly.
Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.