I will refrain from making a joke about Apple being the dad of technology companies, but the designation would fit. The company reportedly has hundreds of employees working on building an electric car resembling a minivan, the Wall Street Journal reports.
Apple isn’t working on a self-driving car like Google, according to the Wall Street Journal’s anonymous sources, but instead focusing on electric car project code-named “Titan.”
The company hired a number of former Tesla engineers for a top-secret project, and a van registered to Apple was seen spotted in California. Apple also added Johann Jungwirth, former president and CEO of Mercedes-Benz Research and Development, to its automotive research lab.
Apple’s experience with automobile software includes CarPlay, the software that mirrors your iPhone on the in-car display, and is designed to make it safer to use your iPhone while driving.
Creating an entire car line to rival Tesla’s will be a massive financial undertaking, though as the Wall Street Journal notes, the large number of employee resources dedicated to the project and the $178 billion in cash the company has makes the idea of Apple creating an electric vehicle for consumers is completely feasible.
Photo by Don DeBold/Flickr (CC BY 2.0)