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Apple thinks Bendgate isn’t really a thing, but its customers disagree
Don’t worry, the problem is you!
The iPhone 6 bending controversy known as “Bendgate” incited the Internet earlier this week, but apparently Apple hasn’t heard from many customers who were actually afflicted by the problem.
CNBC’s technology editor Jon Fortt reported today that Apple has only heard from a grand total of nine people complaining about the issue.
ALERT: Apple says only 9 customers have complained to the company about bent iPhones. (via @jonfortt)
— CNBC Tech (@CNBCtech) September 25, 2014
And Apple attempted to reinforce this framing of the situation by calling the problem “extremely rare”:
Apple: bent iPhones are “extremely rare”. In six days “a total of nine customers have contacted Apple with a bent iPhone 6 Plus”. #bendghazi
— Tim Bradshaw (@tim) September 25, 2014
Strange! Considering how many complaints can be found using a quick Twitter search, Apple is either knowingly downplaying the problem or woefully inept at gathering data on it. Perhaps Apple meant nine people who were actually able to get through its support system, because the Internet found a few more.
My iPhone 6 plus is hella bent 😒
— T (@TRawww_24) September 25, 2014
So my iPhone 6 is kinda bent now hmmm
— Amir Fallah (@itsfallah) September 25, 2014
My mates iphone 6 is bent 😅
— E4AMX™ (@E4AMX) September 25, 2014
Just realized my iPhone is bent LOLOL
— ☪Karma (@Jaquie_Nicole) September 25, 2014
— AshesO (@ashannorquera) September 25, 2014
My coworker mad cuz her IPhone 6 is bent 😂😂
— Silver ™ (@Damn_Silver) September 25, 2014
My friend IPhone 6 bent in his pocket …… and it is an awful buy!!!!! #DONT
— Kewchi Killah (@WellzfargoBoi) September 25, 2014
prrrrretty sure my iPhone 6 is bent ever so slightly.
— Taylor White (@tayIorawhite) September 25, 2014
My bosses iPhone 6+ is bent already
— C.j. (@CjWOgden) September 24, 2014
Convinced my iPhone 6plus is slightly bent 🙁 #BendGate
— Mike Kelly (@MikeKellyChi) September 24, 2014
Yeah. My iPhone 6 is bent
— Black Eric Foreman (@TifeTheBawse) September 25, 2014
My iPhone 6 is bent 😭 @pathangyu
— Mayur Patel (@mayur4417) September 24, 2014
That’s only 12. You’re welcome, Apple. But at the end of the day, this is the real problem for the company vis-a-vis “Bendghazi”:
Apple PR: having “only a handful of complaints” puts you in a defensive position. Stop focusing on the way you look. Start addressing issue.
— @Margarita Noriega (@margarita) September 25, 2014
Photo via William Hook/Flickr (CC BY-SA 2.0)
Eric Geller is a politics reporter who focuses on cybersecurity, surveillance, encryption, and privacy. A former staff writer at the Daily Dot, Geller joined Politico in June 2016, where he's focused on policymaking at the White House, the Justice Department, the State Department, and the Commerce Department.