Amazon announced today it will lower the price of many items for all Whole
Paycheck Foods customers across its stores on Monday, and it will start offering exclusive discounts to Prime members soon after.
“Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits,” Amazon wrote in a press release.
Amazon promises the lower prices won’t affect the quality of Whole Foods’ products or the selection of local items. The first products to have their prices axed include organic bananas, farmed salmon, baby kale and lettuce, almond butter, apples, chicken, organic large brown eggs, 85 percent beef, and others kitchen mainstays.
“By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food,” John Mackey, Whole Foods Market co-founder and CEO, said in a statement.
Whole Foods’ in-house labels, including 365 products, Whole Foods Market, Whole Paws, and Whole Catch, will be available on Amazon.com, AmazonFresh, Prime Pantry, and Prime Now. Customers will be able to order online and pick up their groceries at select Whole Foods locations that have Amazon Lockers.
H/T Business Insider