Coco with iPhone 7s

Photo via 王可可是个碧池/Wiebo/Mashable

Don’t hate Coco. Hate the game.

Forget Rich Kids of Instagram. It’s all about the Weibo of Wang Sicong. 

Wang is the lone child of Wang Jainlin, a real estate mogul worth an estimated $28.8 billion RMB ($4.3 billion U.S.), according to Mashable. With seemingly each new Apple event, he likes to flaunt his wealth on China’s biggest social network by outfitting his Alaskan Malamute, Coco. It’s obnoxious but also kinda adorable. 

Here’s Coco with not one but two Apple Watches last year, shortly after their debut. 

Wang upped the ante with the release of the iPhone 7, stacking boxes of the coveted phones like poker chips. The best part is the caption, written in Coco’s voice: “Not sure what people are showing off on social media about. There is nothing to show off. I was forced to take action."

Don’t hate Coco. Hate the game. 

H/T Mashable

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