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The ideal wine pairing for Taco Bell’s Crunchwrap Supreme

The Internet's own wine expert, Gary "@garyvee" Vaynerchuk, finally settled the question in a YouTube video.

 

Chase Hoffberger

IRL

Posted on Jun 19, 2012   Updated on Jun 2, 2021, 3:36 pm CDT

It’s a question that’s been debated at dinner tables clear across the globe: What wine pairs best with a Taco Bell Crunchwrap Supreme?

You know the Crunchwrap Supreme, right? It’s that quasi-taco, quasi-quesadilla dish that’s layered with processed cheese and stuffed to its depths with ground beef, lettuce, and diced tomatoes. It’s like a really delicious frisbee, and it rarely sells at a price point higher than $1.89.

It’s perfect, and it deserves a perfect pairing.

That’s why Reddit spent the past day debating which wine would go best with the delectable dish. It’s “Something I was thinking about today,” redditor yizhimao wrote when he posted the question.

Apparently he wasn’t alone.

Redditors left over 1,700 comments on the r/AskReddit thread. The most upvoted suggestion: an old vine zinfandel or syrah.

“They key ingredients that dominate this food is the spice in the ground beef and the sour cream,” redditor PrinceOfShapeir wrote. “You want something that will pair with the fat of the ground beef, sour cream, but it also needs to take in mind the crunchy corn tortilla.”

“Pepto Bismol Noir,” redditor crumbs_in_my_bums wrote, in a comment that showed up significantly further down the page.

Watching the conversation from a distance was Winelibrary.tv‘s Gary Vaynerchuk, who decided to take matters into his own hands and answer yizhimao’s question on YouTube. Said Vaynerchuk:  “I felt like I was the best person in the right position to succeed in this answer.”

Vaynerchuk began his dissertation by taking a hefty chomp into a Crunchwrap Supreme and declaring with confidence that the wine the Crunchwrap Supreme most tasted like was the Tanagra 2009 Syrah, priced at $38 on wine-searcher.com.

“The answer’s syrah, but the syrah has to be from Chile,” Vaynerchuk said. “It’s kind of got that huge, licorice… a little bit of, like, taking… do you remember that purple Nerds candy? Put that in the microwave, get it to a reduction sauce, and that’s coming close. And then a little bit of a charred barbecue on baby back short ribs.”

Vaynerchuk said that, “going with the spiciness and the meats and the cheeses” of the Crunchwrap Supreme, that the combination was perfect harmony.

“Like Ken O’Brien fighting Wesley Walker in the back of the end zone,” he said.

Tanagra 2009 Syrah. Got it. Now if you’ll excuse me, it’s just about lunch time.

Photo via YouTube

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*First Published: Jun 19, 2012, 1:54 pm CDT