As the stars of digital continue to spread their wings into broader media, three of YouTube‘s biggest names are releasing new projects this week that will hopefully jump them from the laptop screen to the mainstream.
Today, Aug. 12, serves as the release date for two digital stars’ new projects. My Drunk Kitchen’s Hannah Hart expands her YouTube brand to the bookshelf with the release of My Drunk Kitchen: A Guide to Eating, Drinking, and Going With Your Gut. The book pairs the simplistic recipes featured on her channel with her useful life advice. Hart will kick off a trek around the country that’s part book tour, part live performance with cohorts Mamrie Hart and Grace Helbig.
Meanwhile, George Watsky—who rose to fame in the digital space, racking up millions of views for his raps and spoken word slam poetry on YouTube—drops his newest album, All You Can Do, today. He’s already appeared on late-night television and daytime talk shows, and he too will embark on a worldwide tour to support the new album.
The week will end with another major musical release, courtesy of 19-year-old YouTuber Troye Sivan and his first album, TRXYE, which hits shelves Aug. 15. His first single, “Happy Little Pill,” has climbed the Billboard Twitter charts and generated massive buzz among this fans. Sivan seems to be taking the most relaxed route to release, with no major tours or events revealed in the near future. However, he did release the music video for “Happy Little Pill” in advance of the big album release.
It remains to be seen if these YouTubers can break through to mass awareness with these new projects, but they’re all definitiely poised for extended success.