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YouTube shows off first slate of original content
Red gets in the ring.
YouTube Red, the video platform’s new subscription-based service, will be home to three new original projects in the next month. Susanne Daniels, YouTube Red’s global head of originals, showed off snippets of the projects at Sundance, which include A Trip to Unicorn Island, a feature-length doc about YouTube superstar Lilly Singh; Dance Camp, a feature from the very busy Awesomeness Films; and Rooster Teeth’s record-shattering film Lazer Team, which hits theaters on Friday.
“YouTube is open game for anyone in the world to become a next-generation media star,” Daniels said at Sundance, and YouTube has a special advantage over Netflix, Hulu, or Amazon: a built-in pool of talent that fans want to see on screen.
Clarification 2:42pm CT: An early version of this article misstated the Sundance announcement. While the titles are not new, the 10-minute clips shared with crowds were.
H/T Variety | Photo via Rooster Teeth
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.