For fans and content creators, YouTube Red already a tricky subject

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The Fine Bros‘s next YouTubers React video should be easy to develop, since everyone is grappling with the news of YouTube Red, the ad-free, paid subscription model. 

The Fine Bros themselves are one of several YouTube creators tapped by the service to be part of its premium offering, creating original content only available on the platform. But to remain in the YouTube ecosystem, YouTube Partners must agree to a deal that allows YouTube to include them in subscriptions, or have their content set to private and no longer earn any ad revenue. For subscription payments, creators will be paid a percentage of the revenue based on watch time and other factors, although YouTube declined to go into specifics of each contract.

YouTubers have started reacting to the news on social media since this morning’s announcement. Feelings are decidedly mixed.

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Some creators are specifically concerned about the price of subscriptions, worried that it’s too high for their young fan bases.

Others are reminding fans to stay calm, and that free YouTube will still exist in addition to the paid option.

Reactions also included jokes about the site’s name, and how it’s a little close to RedTube, a pornographic video site.

Fans have expressed confusion about the paid option, including wondering which of their favorite YouTubers have signed agreements and will still be available after Oct. 28. YouTube said it is 99 percent locked in with all partners.

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Fans are also angry about pricing.

Some have started a petition already in hopes that they can halt YouTube Red, with 1,800 supporters so far.

YouTube has a week to clear up concerns and finalize the lingering 1 percent of contracts it said were not yet buttoned up before the product’s Oct. 28 launch. 

Illustration by Max Fleishman.

Rae Votta

Rae Votta

A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.