- Zoë Kravitz will play Catwoman after being told she was too ‘urban’ for ‘Dark Knight Rises’ 5 Years Ago
- The 5 best Spike Lee movies Today 5:00 AM
- Jesse Eisenberg and Imogen Poots visit suburban hell in ‘Vivarium’ Today 4:30 AM
- Spoiler-free review: HBO’s ‘Watchmen’ leans into the comic’s political side Today 3:00 AM
- #DogsAgainstBrexit highlights the negative impact of Brexit on pets Monday 7:44 PM
- Congress investigating whether vaping manufacturers used social media bots Monday 6:34 PM
- Influencer accuses Lisa Frank of stealing apartment design, says that’s why she’s getting evicted (updated) Monday 6:12 PM
- Brits are sharing their ‘awfully British Amazon reviews’ on Twitter Monday 4:08 PM
- How to stream Mexico vs. Panama in Concacaf Nations League play Monday 3:38 PM
- How to stream U.S. vs. Canada in the Concacaf Nations League tournament Monday 3:21 PM
- Fortnite’s black hole launches conspiracy theories and memes Monday 3:19 PM
- WeWork pulls phone booths over formaldehyde concerns Monday 3:06 PM
- Mark Zuckerberg is reportedly having private meetings with prominent conservatives Monday 3:03 PM
- Firework is a social video app with a literal twist Monday 2:46 PM
- Pro-Trump meme comedian Carpe Donktum suspended by Twitter (updated) Monday 1:35 PM
YouTube Music Awards will celebrate the best mainstream and Internet-famous musicians
The winning artists have more than 146 million subscribers and 44 billion lifetime views.
YouTube is giving credit where it’s due to singers who have redefined the art of the music video.
The company announced Monday that it’s planning to reward the biggest musicians on YouTube with a YouTube Music Award (YTMA), which will be just one of many programs that YouTube plans to launch in 2015. The collective winners have quite the resumé: they hail from 10 countries around the world and have more than 146 million subscribers and 44 billion lifetime views.
The winners include Beyoncé, Lindsey Stirling, Taylor Swift, One Direction, Pentatonix, Nicki Minaj, and Troye Sivan, so it’s a healthy mix of mainstream artists and YouTube personalities. The 50 winners come from all genres and all walks of life, and they were chosen by the fans. They have demonstrated the biggest growth in subscribers, views, and engagement on YouTube in the past six months.
“These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect,” a Google press release said.
In addition to presenting these artists with an award, YouTube is planning an even bigger reward for the fans. On Mar. 23, the day of the ceremony, it will release a series of new, exclusive music videos from both established and up-and-coming musicians. The videos will drop at 1pm ET/10am PT. Participating artists include Cahoots, Charlie XCX, Ed Sheeran, Martin Garrix, Max Schneider, and Migos.
The YTMAs will take place on Mar. 23, with YouTube releasing behind-the-scenes sneak peeks on its YouTube Music Awards channel.
Illustration by Max Fleishman
Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.