BY JESSICA KLEIN
October is National Domestic Violence Awareness Month, and two YouTube stars have teamed up with Futures Without Violence to help spread the message what the month is all about (as all year, every year should be, too, of course).
Diamond White and Chris Collins, with the help of Macy’s, covered Aretha Franklin’s famous “Respect” in a video intermixed with the two singers telling viewers about how they learned respect in their lives (e.g., White’s mother).
Two million dollars worth of donated online advertising will go to support the campaign. The Futures Without Violence campaign will begin in earnest on Oct. 14, running for six weeks, and will span digital platforms/companies like ESPN, BuzzFeed, Comcast, and Spotify. Fullscreen, Federated Media, and AKQA all contributed to the campaign.
The “Respect!” video is already out, which you can watch right here.
The video is also meant to spark a contest in which viewers can upload photos showing who taught them about respect. The winner will receive $10,000 to donate to a nonprofit or school (plus a free trip to New York and a bunch of clothes from Macy’s, so it’s not totally altruistic).
Screengrab via Futures Without Violence/YouTube