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Get up close and personal with Hannah Hart, Grace Helbig, and Dude Perfect
The trio joins previous creators as part of a big promotional push.
Three more of YouTube’s brightest channels take the spotlight in a new round of advertising campaigns aimed at bringing attention to the creativity of the platform.
Grace Helbig, Hannah Hart, and Dude Perfect are the newest stars of a line of ads that seek to draw more eyeballs (and advertising dollars) to the world of YouTube. Combined they command the attention of 9 million subscribers.
Last year YouTube began advertising its creators with a campaign that focused on Michelle Phan, Bethany Mota, and Rosanna Pansino. The trio became the de facto faces of the platform. Phan has gone on to launch her own multichannel network, and Mota interviewed the president and spent time on Dancing With the Stars.
Helbig is already on her way to mainstream success with her recently launched E! show, while Hart boasts a bestselling book. While a lot of the YouTube attention has been on female creators, or show-based creators like Vice or SciShow, Dude Perfect hits the sweet spot of young men and sports, with a channel filled with trick shots. This new campaign also opens the YouTube attention up to LGBTQ creators with its focus on Hart.
The ads include both videos and billboards, which fans and the creators themselves have been eagerly spotting and snapping pictures of.
A photo posted by Influicity (@influicity) on
Photo via myharto/YouTube
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.