If you’re a wrestling fan and love apps, you’re in luck, because the WWE just signed a multi-year contract with Snapchat to bring you behind-the-scenes content.
The announcement comes just days before WrestleMania, one of the company’s biggest events of the year.
See @WrestleMania like never before… follow @WWE on @Snapchat! https://t.co/5CCGvxMwHE pic.twitter.com/FGFVqq5s8X
— WWE (@WWE) April 1, 2016
According to Variety, the partnership is “aimed at driving users to sign up for the WWE Network online service, which will stream WrestleMania live starting at 7 p.m. ET Sunday. The company, which has been struggling to grow the WWE Network, is offering a free one-month trial to the service to new subs including this year’s WrestleMania.”
It’s definitely targeted the right app to speak to young fans with, but whether those teens will actually be willing to throw in money for a wrestling streaming service is another question entirely.
H/T Variety